Unraveling HTML and Its Impact on Search Engine Optimization - Insights & Techniques by SEO PowerSuite

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HTML

Contents

• HTML definition
• HTML elements
• HTML functions
• Related links
• References

HTML definition

HTML (HyperText Markup Language) is a standardized language for specifying the structure and content of a web page[1] . It is used to create the layout and formatting of a web page, as well as to add content such as text, images, and multimedia.

HTML elements

HTML pages are made up of a series of elements, which are represented by tags. These tags are used to specify the different types of content on the page, such as headings, paragraphs, lists, and links. The tags are placed in the HTML code of the page, and are used to define the structure and formatting of the content.

HTML functions

One of the key features of HTML is that it allows web pages to be written in different languages. This is done by including a special tag in the HTML code of the page that specifies the language of the page. The language of a web page is typically specified using the “lang” attribute of the “html” tag, like this:

This specifies that the page is written in English. Other languages can be specified using a standard code for the language, such as “fr” for French or “es” for Spanish.

Specifying the language of a web page can be important for a few different reasons:

• It allows search engines to correctly index the content of the page: By specifying the language of the page, search engines can correctly identify and index the content of the page. This can be important for ensuring that the page is returned in search results when users search for keywords in the specified language.
• It allows web browsers to display the content of the page correctly: By specifying the language of the page, web browsers can correctly display the content of the page, including special characters and text direction. This can be important for ensuring that the page is displayed correctly for users.
• It allows screen readers and other assistive technologies to read the content of the page correctly: By specifying the language of the page, screen readers and other assistive technologies can correctly read the content of the page to users who are blind or have low vision. This can be important for improving accessibility for users with disabilities.

Overall, specifying the language of a web page can be important for ensuring that the content of the page is correctly indexed, displayed, and read by search engines, web browsers, and assistive technologies.

Related links

https://www.w3schools.com/html/

https://www.link-assistant.com/news/html-tags-for-seo.html

References

1. https://en.wikipedia.org/wiki/HTML

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